Logos and Branding
In the best cases a logo will move us emotionally and draw us into the story of a brand. I particularly enjoy exploring this terrain with clients and creating logos that speak to the individuality and beauty of their specific journey. Take a stroll through some of this work below.
A logo should be the centerpiece of an identity system and other elements created around it should support and harmonize with its aesthetic. An effective brand arises from the employment of these elements in a way that is both aesthetically and relationally consistent with a brand’s guiding principles. As part of brand development, I provide clients with the guidance and assets they need to successfully navigate this process.